CAMPAIGN STRATEGY

Millmaine has the experience and resources to advise on and plan all aspects of marketing in the entertainment industry. We work closely with our clients to identify objectives in:

• Ticket sales
• Audience development
• Brand and customer loyalty.

Our aim is to maximize the return from the client's marketing and advertising dollars via a strategic approach, while maintaining the flexibility to respond rapidly to the market.

Drawing on knowledge gained from our experience working on a diverse range of entertainment product Millmaine works closely with each client to determine the product's target audiences. Once the target audiences are identified Millmaine will work with each client to develop an advertising and marketing strategy that will focus on reaching each target group. This is done by developing an effective message to be communicated via an appropriate mix of above and below the line activity.

Millmaine can access market research compiled by the world's leading research companies to ensure a well-informed and substantiated result. If required, specific research can be commissioned.