DESIGN & PRODUCTION

Press ads are the Millmaine design department's bread and butter. Press ads must work in visually competitive environments so we pay close attention to making sure each advertisement's key message gets across. What works beautifully on a poster may need to be subtly adjusted in order to be certain that maximum impact is achieved in press. Similarly what works fine in a newspaper setting may benefit from a little creative thought to be genuinely effective in a glossy magazine.

The variety of sizes available provides an opportunity to keep a project fresh in the public eye and with some newspapers now providing more adventurous ad formats, a little creative design can have big impact.

Posters are a proven method of successfully advertising special events and products. At Millmaine we ensure that your posters are creatively designed and effective. We take the final viewing environment into consideration as part of our design process, as well as looking for creative ways to take advantage of the printing process. Whether it be inside a café, on the street, or framed in-store or in-venue, our designers are experienced in ensuring your printed media gets noticed.

Leaflets, flyers and postcards can be an important part of the marketing strategy. In most cases, these are the only elements of a campaign that the public actually get their hands on. They are picked up, turned over, read, kept and re-read. While the show itself is what excites the reader's interest, good creative design is what kindles that excitement — and helps ensure the flyer is in the "keep" category, not the "toss".

The internet provides one of the most exciting means of delivering your message today. Whether it's a simple webtile, an animated banner or a 30 second television ad reconfigured for the digital environment, Millmaine can design and produce it. While the web offers greater potential for immediate response than virtually any other medium, there is a correspondingly greater challenge to grab attention than more traditional media. File size restrictions must be considered when developing creative content for the web so, more than ever, working towards a simple solution is the preferred approach.

Millmaine can develop and send rich email messages to defined databases. The messages can even be personalised for the recipient. As well as working on content creation in order to encourage opens and responses (and avoid being unfairly regarded as spam), we can assist with the development of databases, continually refining the potential of this very effective, targeted campaign approach.

Our designers have an understanding of the specific requirements of the medium, so that email campaigns can be integrated seamlessly into an overall campaign. This is supported by an in-house e-marketing design specialist and our own email delivery platform.

Websites and microsites can be created and maintained for a single event or for venues, producers, promoters etc. Millmaine’s in-house designers can provide innovative solutions that will help ensure people return to your site and database driven solutions can be developed that allow our clients to recover information from their site visitors and update certain sections of their site themselves.

Millmaine's designers are entertainment professionals. We've designed CD covers for number one hits and for local independent releases, not to mention merchandise CDs for some of the country's biggest shows. Similarly we can prepare DVD art for sale at a show, over the counter or as part of an EPK to sell the show itself. We can even work with our authoring partners to create the DVD content in the first place.

As the digital world develops, Millmaine ensures our clients can take advantage of the new opportunities that arise. From mobile wallpaper and downloadable screensavers to podcasts and EPKs, we can design and produce your new media requirements.

Over the years Millmaine has produced monthly and weekly magazines, annual reports and event programs. The best results come as a result of clear planning. Ideally the client, campaign manager and designer will all contribute to developing a solid structure for the publication, which enables the designer to then build a consistent visual language that can be used throughout. For many of our clients we also produce tour itineraries and other production-related materials.

Branding is a term much bandied about these days. Within our field the "brand" can be applied at many levels. A producer or promoter has a “brand” which, if developed effectively, inspires a level of public trust in the quality of the events they present. Major concert artists have a "brand" that must be taken into consideration when positioning their concerts in the market. Each event is a "brand" in itself.

Millmaine can develop the "brand" at all levels and has extensive experience in managing the “brand”, particularly of international events so that messages can be tailored to specific audiences within an over-arching brand structure. And we're not just talking about the "look." Every communication, whether visual, written or verbal should utilise and reinforce established brand qualities.

Millmaine has long-standing relationships with a number of different print suppliers. We can match the job requirements to the appropriate printer and ensure timely delivery to anywhere in Australia. Our designers’ deep understanding of the various print processes available enables us to tailor designs to take advantage of those processes to get the best result and also save money. Whether it's posters, brochures, banners, passes or wristbands we can design and produce them.

Millmaine has close relationships with TV production houses in both Sydney and Melbourne. We can conceive and oversee production of TV commercials, EPKs and more. Our in-house design team can adapt TV commercials for online delivery and create Flash animations for moving billboard and poster installations.