SERVICES

CAMPAIGN STRATEGY

 

CREATIVE

 

MEDIA CHANNELS

 



CAMPAIGN STRATEGY

At the strategic heart of all we do is the critical importance of selling tickets, building a subscriber base or developing new audiences. Millmaine’s marketing, creative and media recommendations are built on research and analysis of the event and the often multi-faceted audiences it might attract.

TARGET

 

Research to define the target audience

IDENTIFY MEDIA

 

Research to identify the media consumed by the target audience

FIND OPPORTUNITIES

 

Identify opportunities in Owned/Earned/Paid media

CO-ORDINATE

 

Co-ordination with publicist, ticketing and partners



CREATIVE

Creativity that works today and every day. Selling tickets, developing or protecting a brand image — Millmaine’s creative team has unrivalled understanding of the unique requirements of the entertainment industry.

CONCEPTS

Development of original creative concepts

COPYWRITING

Text for Print, Online, Radio, Television

PRINT

Design
Finished art
Print management

ONLINE

Website development, design & hosting
Wordpress development
Search engine optimisation
App development
Digital advertising design
Rich media ad creation

VIDEO

 

TVC production
EPK production
Social video production
Web video production
B-Roll production

SOCIAL

 

Social Media content creation

EMAIL

 

Campaign creation

Campaign sending



MEDIA CHANNELS

Millmaine is the largest single buyer of entertainment media in Australia and brings unrivalled expertise to its media negotiations. We buy better than any other buying and/or planning organization in the country.

ONLINE

Display
Search
Programmatic
Retargeting
Mobile
In-App
Social Media

SOCIAL

Social media management

Advertising on Social Media

EMAIL

List management

EDM Sends

TV


Free to air
Subscription
Online catch-up
YouTube channel management
Online video

OUT-OF-HOME

Large format print & digital
Street posters
Transit & Ambient
Cinema

PRINT

 

Flyer & poster distribution
FOH signage
Tour book/pass/lanyard production

RADIO

Commercial Radio
Community Radio
Streaming Services
Podcasts
Pre-recorded commercials
Live Reads & Promotions

PRESS

 

Major Metropolitan Dailies

Regional/Suburban Newspapers

Street Press

Magazines

Print/Digital crossover