Florence and the Machine Australia 2019

Florence and The Machine returned in 2019 with a series of sold out shows in January 2019. Working in collaboration with the team at Chugg Entertainment, Millmaine was able to devise and implement the marketing strategy and media buying for national tour, as well as create stand-out street posters, press advertising and digital creatives.

MARS (Millmaine Automated Response System), utilising bot technology within Facebook Messenger, was used to announce the tour with outstanding results.